Internal Product Brief — Confidential

SendMesh

Email Infrastructure at SES Pricing

API-first email platform built on AWS SES. Send transactional and marketing emails with 99.9% deliverability at a fraction of the cost.

SendMesh L.L.C. | Dubai, UAE

sendmesh.co | support@sendmesh.co

April 2026

What is SendMesh?

SendMesh is an API-first email infrastructure platform that enables businesses to send transactional and marketing emails at scale. Built on top of AWS Simple Email Service (SES), we pass through SES pricing — making us 10x cheaper than SendGrid while providing a modern developer experience, real-time deliverability analytics, and auto-compliance across 12 jurisdictions.

Why We Built It

Email infrastructure is broken for startups and SMBs. SendGrid charges $1+ per 1,000 emails. Mailchimp is designed for marketers, not developers. Neither provides transparent deliverability data. Developers are stuck paying enterprise prices from day one with no affordable, developer-first alternative.

SendMesh fills the gap: enterprise-grade email infrastructure at SES pricing ($0.10/1K emails), with a modern API, full deliverability transparency, and built-in compliance.

Key Differentiators

10x Cheaper

$0.10 per 1,000 emails vs $1.00+ at competitors

5-Minute Setup

Add domain, verify DNS, get API key, send first email

Full Transparency

Real-time bounce rates, ISP breakdown, SES health dashboard

12 Jurisdictions

Auto-compliance: CAN-SPAM, GDPR, CASL, PECR, UAE, Australia

Modern API

REST API with 92+ endpoints, SDKs for Node.js, Python, PHP

Both Email Types

Transactional (password resets) + Marketing (newsletters) in one platform

Product Overview

Platform Architecture

API Gateway → BullMQ Queue → AWS SES → SNS Notifications → Webhook Delivery
Dashboard ← PostgreSQL (analytics, contacts, campaigns) ← Redis (real-time stats, caching)

Tech Stack

Component	Technology
Framework	Next.js 14 (App Router) — API + Dashboard in one app
Language	TypeScript 5.7+ (strict mode)
Database	PostgreSQL 16 + Prisma ORM (multi-tenant by accountId)
Queue	BullMQ (Redis-backed email processing)
Cache	Redis (rate limiting, real-time stats, API key caching)
Email Provider	AWS SES v2 (sole provider)
Auth	API keys (sk_live/pk_live) + NextAuth (dashboard)
Billing	Stripe metered billing
Hosting	AWS ECS Fargate (containerized)

Key Features

Email Sending — Single + batch via API
Campaigns — Create, schedule, A/B test
Templates — Handlebars variables, visual builder
Contacts — Import/export, tags, segmentation, custom fields (200 max)
Automations — Trigger-based workflows
Domains — DKIM, SPF, DMARC verification

Webhooks — Real-time event notifications
Analytics — Opens, clicks, bounces, ISP breakdown
Deliverability — Health score, SES thresholds, domain health
Compliance — 12 jurisdictions, auto-unsubscribe
API Keys — Generate, rotate, revoke with Redis caching
Billing — 6 plan tiers, Stripe integration, discount codes

Pricing & Plans

Simple, transparent pricing. Pay for what you send. No hidden fees.

Plan	Price/mo	Emails/mo	Key Features
Free	$0	1,000	Core features, basic analytics, community support
Starter	$25	50,000	Custom domains, webhooks, template library, 24h support
Growth	$79	250,000	A/B testing, automation, 5 team members, 4h support
Pro	$199	1,000,000	Dedicated IPs, SSO, 15 team members, 1h support
Scale	$499	5,000,000	5 dedicated IPs, custom rate limits, account manager
Enterprise	Custom	Unlimited	On-premise options, custom SLAs, priority features

Add-ons

Dedicated IP — $15/mo per IP
Priority Support — $49/mo (30-min response)
Custom Integration — $199 one-time

Discount Codes

Admin can create promo codes with percentage or fixed discounts, expiry dates, max uses, and plan restrictions. Users apply codes during signup.

Competitor Comparison

Feature	SendMesh	SendGrid	Mailchimp	Brevo
Price per 1K emails	$0.10–0.50	$1.00+	$1.50+	$0.75+
Time to first email	5 min	30 min	1 hour	15 min
API endpoints	92+	~45	~32	~40
Deliverability tools	Advanced	Basic	Basic	Basic
Compliance engine	12 jurisdictions	US only	US only	EU only

Admin Panel & White Label

Admin Dashboard

Full platform management accessible at /admin. Super admin access for support@sendmesh.co and support@sendmesh.io.

Dashboard

MRR, accounts, email volume, system health, quick actions

Accounts

View/search/filter all users, change plans, toggle admin, pause/activate

Subscriptions

Revenue by plan, active subs, payment status, account lifecycle

Email Monitor

All emails across all accounts with status tracking

Plans Editor

Create/edit plan tiers, prices, quotas, features — reflects on frontend

Discount Codes

Create promos with %, fixed, expiry, max uses, plan restrictions

White Label

Brand name, logo, colors, custom domain, CSS customization

System Health

AWS monitoring: ECS, RDS, Redis, SES, ALB, BullMQ metrics

White Label Capabilities

SendMesh is built as a white-label platform. Admin can configure:

Brand Name — Replace "SendMesh" throughout the platform
Logo — Custom logo for dashboard and emails
Primary Color — Customize the accent color
Custom Domain — Run on your own domain
Support Email — Your support address
Custom CSS — Full styling override

Security

API keys hashed with bcrypt, cached in Redis with 5-min TTL
Key rotation with 24-hour grace period
CSRF protection for session-cookie routes
AES-256 encryption for email content at rest
Bot detection and rate limiting on all endpoints
CORS: explicit allowed origins only (no wildcards)

Team Talking Points

The Elevator Pitch

"SendMesh is an email infrastructure platform that's 10x cheaper than SendGrid. We're built on AWS SES, so you get enterprise-grade email delivery at SES pricing — starting at $0.10 per 1,000 emails. Modern API, full deliverability transparency, 12-jurisdiction compliance. Send your first email in 5 minutes."

Key Messages

For developers: "Modern REST API with 92+ endpoints, SDKs for Node/Python/PHP, 5-minute setup. Built by developers, for developers."
For CTOs: "Enterprise-grade email infrastructure at a fraction of the cost. Full deliverability transparency, auto-compliance, and a platform that scales from 1,000 to 10M+ emails/month."
For finance: "10x cost savings vs SendGrid. Transparent pricing with no hidden fees. Free tier for testing, then pay for what you send."
For investors: "The $17B email infrastructure market is underserved at the SMB/developer level. We're capturing price-sensitive customers abandoning SendGrid after Twilio raised prices 40%."

Common Questions

Question	Answer
How are you so cheap?	We pass through AWS SES pricing ($0.10/1K) and add our platform margin. No markup on sending.
Is it reliable?	Built on AWS SES — the same infrastructure that powers Amazon.com's email. 99.9% uptime SLA.
What about deliverability?	We show you real-time data: bounce rates, ISP breakdown, domain health. Full transparency, not a black box.
GDPR compliant?	Yes. We support 12 jurisdictions including GDPR, CASL, CAN-SPAM, PECR. Auto-unsubscribe handling.
Can I migrate from SendGrid?	Yes. We have a migration API and our domain verification uses the same DNS records.

Access

What	URL
Website	sendmesh.co
Documentation	sendmesh.co/docs
Admin Panel	sendmesh.co/admin
Investor Deck	sendmesh.co/investors (password: sendmesh2026)
API Base URL	api.sendmesh.co/v1
Support	support@sendmesh.co

SendMesh L.L.C. | Dubai, UAE | sendmesh.co

Confidential — Internal Use Only